Privacy

Norton Privacy Manager: Help manage and control what personal information you share online

You might not always behave logically when it comes to privacy. You might keep secrets from loved ones, for instance, yet you share personal details with people you just met.

Safeguarding your online privacy shouldn’t mean disrupting the way you work, live, and play. That’s why it’s smart to understand what it means to protect your privacy.

The privacy pitfall

When you share personal information with a company, you probably expect the company to safeguard your information. But that doesn’t always happen. Most companies disclose in the fine print that they share customer information publicly or with other companies.

Seemingly harmless data like your email address, your mother’s maiden name, and your date of birth represent valuable information to cybercriminals. They can patch together pieces of information and complete your digital identity. The result? Cybercriminals may be able to steal your identity and access your financial information.

“We live in a time when our information has greater and growing value, but not always with commensurate safeguards in place,” says Samir Kapuria, executive vice president of Consumer Digital Safety at Symantec. “Without sacrificing connectedness and convenience, we want to help solve for protecting people and the choices they make in their everyday lives with what they share or keep private online.”

At Norton LifeLock, we identified four important ways to protect your privacy online, many of which can be accomplished using the new Norton Privacy Manager app.

4 ways you can stay private in an increasingly connected world

With every click, like, and share, your digital footprint gets bigger. Here are a few tips to help you protect and control your personal information.

1. Use a password management program

Guesswork, keyloggers, and brute force attacks (a type of Denial of Service, or DoS, attack) are just a few of the ways cybercriminals try to hack passwords. If you need to safely store passwords, consider a secure password manager.

A password manager, like the one in Norton Privacy Manager, is a virtual vault that can create and store complicated, unique passwords for each of your online accounts, so you don’t have to remember another password.

2. Read the fine print to protect your online profile

Many apps have privacy policies. They tell users what information the app collects and shares with third parties. Often, users accept these policies without reading them.

Next time you download a “free” app, check what personal information you are allowing the app developer to access. If the provider doesn’t charge a fee, they could be paying their costs through advertising or from mining personal data on your device and selling it to third parties. Always choose the least amount of data sharing.

3. Know that private may not be private — use a VPN

While private browsing is useful, it may not be as truly private as you’d expect it to be. Going incognito doesn’t hide your browsing history from your employer, your internet service provider, or the websites you visit.

A VPN — a virtual private network — is one of the best tools to have when it comes to staying anonymous and helping protect the information you send and receive when using public Wi-Fi. With Norton Privacy Manager, as long as the app is running in the foreground, network data is encrypted and sent through an internet connection and rerouted through a different server owned by the VPN provider (Symantec). This helps protect your privacy by securing your connection when you’re on the go. And with features like ad blocker and tracker blocker, Norton Privacy Manager’s in-app VPN can go a long way to make sure that neither your ISP, nor anyone else, can snoop on what you do on the internet.

4. Keep phone calls, texts, and email private

Cell phone numbers are used in several instances as unique identifiers. But when you use your phone number in many places for many reasons — as part of account verification or simply to get coupons — your chance of having that once-unique credential compromised or shared increases. Your bank may send an ATM access code to the same number you use at your grocery store to earn points. Many websites use email addresses as usernames. That’s half your login information. Unlike your SSN, the law doesn’t expect companies to keep their clients’ cell phone numbers and email addresses private. This could leave you vulnerable to having your privacy and security compromised.

Having additional phone numbers and email accounts separate from your primary phone number and email provides added privacy. This could give you the flexibility to screen phone calls and to stay anonymous by not having to provide your personal details. It could also provide an extra layer of protection against cybercriminals who hack smartphone SIM cards and hijack important messages, such as account access codes, to their phones.

With Norton Privacy Manager, you can help safeguard your personal information, online activity, and identity from cybercriminals with your own Sudo virtual profile. You can assign a phone number, email, and password to each Sudo profile so you can connect and browse privately online. This comes in handy when you are looking for a new job, arranging travel, shopping, or socializing with friends. It also lets you sign up for new accounts and enjoy discount codes without the annoying spam emails, texts, and calls.

Help take back your online privacy with just one app

Norton Privacy Manager is a comprehensive solution designed to help you control and manage what information you share online. It protects your online privacy and lightens your digital footprint by providing app-to-app encrypted communications, Sudo virtual profiles, a password manager, and private browsing within the app.


With Norton Privacy Manager, you can privately communicate and browse online without sharing your personal information:

  • Safeguard your personal information with your own Sudo — a private virtual profile that takes the place of your actual personal information.
  • Browse and search privately with an in-app VPN.
  • Help keep your data safe with ad blockers and tracker blockers.
  • Keep your communications private with in-app email, text, and phone calls.
  • Help secure your passwords with a password manager.

Help take back control of your online privacy.

With the Norton Privacy Manager app, it’s easy to be smart and secure about what information you share online.


Editorial note: Our articles provide educational information for you. Norton LifeLock offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about cyber safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses.

Norton by Symantec is now Norton LifeLock. LifeLock™ identity theft protection is not available in all countries.

Copyright © 2019 Symantec Corporation. All rights reserved. Symantec, the Symantec logo, the Checkmark logo, Norton, Norton by Symantec, LifeLock and the LockMan logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the United States and other countries. Firefox is a trademark of Mozilla Foundation. Android, Google Chrome, Google Play and the Google Play logo are trademarks of Google, LLC. Mac, iPhone, iPad, Apple and the Apple logo are trademarks of Apple Inc., registered in the United States and other countries. App Store is a service mark of Apple Inc. Microsoft and the Windows logo are trademarks of Microsoft Corporation in the United States and/or other countries. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution Licence. Other names may be trademarks of their respective owners.