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AI Scam Protection

Norton Genie: AI-powered scam protection

Norton Genie Scam Protection delivers 24/7 real-time scam detection that goes beyond traditional security tools, protecting you across texts, emails, calls, and web browsing.

AI technology to protect against advanced threats

AI scam protection - Deepfake face recognition.

Deepfake protection

Norton's advanced Al technology uses the power of the AI PC’s NPU to automatically detect deepfakes and identify financial scams (e.g., investment scams, crypto scams, giveaway scams) in streaming video.1,2 No AI PC? Try Deepfake Protection early access in Norton Genie AI Assistant.

1 Automatic detection is available for YouTube videos in English only.
2 Qualcomm Snapdragon X Series chips only.

Email protection - a man working on his laptop.

Email protection

Safe Email proactively scans and flags suspicious emails, detecting sophisticated scams so you’ll know if it’s a scam before opening.

Text message and call protection - a woman checking her messages on her phone.

Text message and call protection

We’ll help you spot scam texts and block scam calls by putting proactive protection right on your phone.

  • Safe SMS: AI detects text scams in messages, offering up to 10x better scam detection.³
  • Safe Call: Automatically blocks scam calls or labels incoming calls as scam, spam, or a business, so you’ll know if you should answer.⁴

3 Based on Norton internal testing comparing SMS scam detection with Genie to the previous version without it.
4 Only available in Genie Scam Protection Pro.

Internet browsing protection - a woman checking her email on her laptop.

Internet browsing protection

Safe Web uses AI to analyze websites for scam indicators, preventing you from visiting fake e-stores and phishing sites.

Norton Genie AI-Powered Assistant - product shot of Norton Genie.

Norton Genie AI-powered assistant

Get answers to general Cyber Safety questions and information about Norton products, find scams in texts and emails, and even identify deepfake YouTube videos.

Colleages working.

Scam Reimbursement

If you get scammed online, you're backed by up to $10,000 coverage.3

(Only available with Norton 360 with LifeLock Ultimate Plus.)

Norton Genie Scam Protection

Find the right scam protection for your needs

Norton AntiVirus
Plus
$59.99 first yr.

See subscription details below.*

Buy now
  • 1 PC, Mac, tablet, or phone
  • Antivirus, malware, ransomware, and hacking protection
  • Genie Scam Protection
  • 100% Virus Protection Promise2
  • 2GB Cloud Backup‡‡, 4
  • Password Manager
  • Deepfake Protection23
Norton 360
Standard
$94.99 first yr.

See subscription details below.*

Buy now
  • 3 PCs, Macs, tablets, or phones
  • Antivirus, malware, ransomware, and hacking protection
  • Genie Scam Protection
  • 100% Virus Protection Promise2
  • 2GB Cloud Backup‡‡, 4
  • Password Manager
  • Deepfake Protection23
  • VPN private internet connection
  • Dark Web Monitoring§
Norton 360
Deluxe
$119.99 first yr.

See subscription details below.*

Buy now
  • 5 PCs, Macs, tablets, or phones
  • Antivirus, malware, ransomware, and hacking protection
  • Genie Scam Protection
  • 100% Virus Protection Promise2
  • 50GB Cloud Backup‡‡, 4
  • Password Manager
  • Deepfake Protection23
  • VPN private internet connection
  • Dark Web Monitoring§
  • Parental Control‡
Norton 360 with LifeLock
Select Plus
$189.99 first yr.

See subscription details below.*

Buy now
  • 10 PCs, Macs, tablets, or phones
  • Antivirus, malware, ransomware, and hacking protection
  • Genie Scam Protection Pro
  • 100% Virus Protection Promise2
  • 250 GB Cloud Backup‡‡,4
  • Password Manager
  • Deepfake Protection23
  • VPN private internet connection
  • Dark Web Monitoring§
  • Parental Control‡
  • Privacy Monitor
  • LifeLock identity theft protection
  • Stolen Wallet Protection
  • Social Security & Credit Alerts†
  • Credit Monitoring Coverage: One bureau3
  • Up to $25,000 in stolen funds reimbursement†††

Frequently asked questions

How can you spot a scam?

Scams often use urgency, impersonation, and deception to trick victims into providing personal information or money. Here are common red flags:

  • Unsolicited requests for personal information via email, phone, or text.
  • Urgent threats (“Your account will be locked!”) or too-good-to-be-true offers (fake prizes, investment scams).
  • Misspellings, generic greetings, or unusual formatting in messages.
  • Unfamiliar links or attachments that lead to fake login pages or malware.
  • Requests for payment via gift cards, cryptocurrency, or wire transfers.

If unsure whether a message is legitimate, consider using Norton Genie Scam Protection to help identity scams before taking action.

How does AI-powered scam detection work?

AI-powered scam detection analyzes patterns, language, and behavioral indicators in messages, emails, calls, and websites to detect fraud. Norton Genie Scam Protection uses:

  • Natural language processing (NLP): Detects scam-related wording and hidden fraud patterns in text.
  • Machine learning: Trained on millions of scam attempts to recognize phishing, deepfake scams, and fraud techniques.
  • Real-time analysis: Flags suspicious emails, texts, and calls before they reach you.
  • Beyond URL filtering: AI can spot scams without needing a malicious link, unlike traditional filters.

How can Genie Scam Protection protect me from phishing and fraud? 

Norton Genie is a bundle of AI-powered scam protection tools that help identify phishing, fraud, and scams before you fall victim. Features include:

  • Deepfake Protection: Automatically identifies financial scams in streaming video.
  • Safe Email: Flags phishing emails before you open them.
  • Safe SMS: Detects scam texts and fake delivery notifications.
  • Safe Web: Blocks phishing sites and fake e-stores before you visit.
  • Safe Call: Identifies and blocks scam calls before you answer.
  • Scam Dashboard: Provides scam tracking insights and protection updates.
  • Scam Reimbursement: Covers losses up to $10,000 for certain scams.³ (Only available with Norton 360 with LifeLock Ultimate Plus.)

Expert security advice just for you

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How to stop spam texts: An easy 4-step guide
Scams How to stop spam texts: An easy 4-step guide
Learn how to stop spam texts by blocking numbers, reporting scams, using spam filters, and adding your number to a list.
What is phishing? How to spot and avoid it
Scams What is phishing? How to spot and avoid it
Clicking a phishing link doesn’t automatically spell disaster. Learn what phishing is, signs to spot it, and how to help reduce the risk.
What to do if you fall for an email scam
Scams What to do if you fall for an email scam
Email scams can steal sensitive information such as passwords, credit card numbers, account data, addresses, and more. Phishing emails are crafted to appear legitimate, such as messages from your bank or another trusted source. They request personal information, which criminals then use for identity theft.

System requirements

Norton VPN is available for Windows™ PC, Mac®, iOS and Android™ devices, Google TV, and Apple TV. Windows support includes devices using x86/x64 and Snapdragon X (Plus and Elite)/ARM chips. It may be used on the specified number of devices during the subscription term. VPN availability subject to restrictions in certain countries. Please check your local laws.

Windows™ operating systems

Microsoft Windows 11/10 (all versions except Windows 11/10 in S mode).


Microsoft Windows 8/8.1 (all versions).


Microsoft Windows 7 (32-bit and 64-bit) with Service Pack 1 (SP 1) or later.

Mac® operating systems

Mac running the current and previous two versions of Apple® macOS.

Android™ operating systems

Androids running 10.0 or later. Must have Google Play app installed.

Google TV running Android TV OS 10.0 or later.

iOS operating systems

iPhones or iPads running the current and previous two versions of Apple® iOS.

Apple TV running the current and previous version of Apple® tvOS.

Browser extension

Google Chrome


Microsoft Edge for Windows


Mozilla Firefox

Not all features are available on all devices and platforms.

Parental Control, Cloud Backup, and SafeCam are not supported on macOS or Windows in S mode.

Windows support includes devices using x86/x64 and Snapdragon X (Plus and Elite)/ARM chips.

Versions using Snapdragon/ARM do not include Parental Control.

Windows™ operating systems

Compatible with Microsoft Windows 11.

Microsoft Windows 10 (all versions).

Microsoft Windows 8/8.1 (all versions). Some protection features are not available in Windows 8 Start screen browsers.

Microsoft Windows 7 (all versions) with Service Pack 1 (SP 1) or later with SHA2 support.

Mac® operating systems

Current and previous two versions of Mac OS.

Features not supported: Norton Cloud Backup, Norton Parental Control, and Norton SafeCam.

Android™ operating systems

Android 10.0 or later. Must have Google Play app installed. Multi-user mode not supported.

iOS operating systems

iPhones or iPads running the current and previous two versions of Apple® iOS.

No one can prevent all cybercrime or identity theft.

* Important subscription, pricing, and offer details:

  • Details: Subscription contracts begin when the transaction is complete and are subject to our Terms of Sale and License & Services Agreement. For trials, a payment method is required at sign-up and will be charged at the end of the trial period, unless canceled first.
  • Renewal: Subscriptions automatically renew unless the renewal is canceled before billing. Renewal payments are billed annually (up to 35 days before renewal) or monthly depending on your billing cycle. Annual subscribers will receive an email with the renewal price beforehand. Renewal prices may be higher than the initial price and are subject to change. You can cancel the renewal as described here in your account or by contacting us here or at 844-488-4540.
  • Cancellation and refund: You can cancel your contracts and get a full refund within 14 days of initial purchase for monthly subscriptions, and within 60 days of payments for annual subscriptions. For details, visit our Cancellation and Refund Policy. To cancel your contract or request a refund, click here.

1 Based on a test of eight other leading VPN products selected by Gen in the VPN Products Performance Benchmarks report conducted by PassMark Software commissioned by Gen, November 2023.
2 Requires an automatically renewing subscription for a product containing antivirus features. For further terms and conditions please see norton.com/virus-protection-promise.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Benefits under the Master Policy are issued and covered by HSB Specialty Insurance Company. You can find further details and exclusions in the summary of benefits.
4 Only available on Windows systems (but not in S mode or on ARM processors).
6 Location Supervision features are NOT available in all countries. Click here for details. To work, the child’s Android or iOS device must have Norton Family app installed and be turned on.
23 Windows Only, requires Co-Pilot+ compatible PC using Qualcomm Snapdragon X Elite, Snapdragon X Pro.
† We do not monitor all transactions at all businesses.
††† Up to $1 million for coverage for Lawyers and Experts, collectively, if needed, for all plans. Reimbursement and expense compensation varies according to plan—up to $1 million for Ultimate Plus, up to $100,000 for Advantage, and up to $25,000 for Standard. Benefits under the Master Policy are issued and covered by third-party insurance companies.
‡ Monitoring available on Windows™ PC, iOS and Android™ devices. Not all features available on all platforms.
‡‡ Requires your device to have an Internet/data plan and be turned on.
§ Monitoring not available in all countries and varies based on region.

The Norton and LifeLock Brands are part of Gen. LifeLock identity theft protection is not available in all countries.

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