AI is powering innovation — and accelerating new threats. From AI-generated malware to hyper-personalized phishing, criminals are already using AI to deceive, manipulate, and steal. Thankfully, Norton is leading the counter-offensive.
With cutting-edge AI-powered tools and a wealth of expertise at the forefront of AI safety, we’re here to help you use AI safely and stay ahead of emerging threats.
AI isn't just powering big tech or futuristic robots; it’s also woven into the apps, tools, and platforms you use every day. Most of the time, it works in the background to make things faster or easier. But when AI is used maliciously to mislead, manipulate, or exploit, the risks get personal.
Voice assistants
Smart speakers and voice bots can make life more convenient — but AI can also replicate human voices with startling accuracy. That means scammers could fake a familiar voice to gain your trust or trick you into action.
Social media
AI shapes what you see online, from personalized content to fabricated images and videos. Deepfakes may look convincing, but they’re built to deceive, stir emotion, or spread falsehoods. Spotting them takes a sharp eye and a healthy dose of skepticism.
Search engines
AI now powers the way we search, suggest, and summarize information. Large language models like ChatGPT and smart search tools can surface answers instantly, but they can also reflect bias, amplify misinformation, or present fiction as fact. It’s helpful — until it isn’t.
Shopping sites
AI is likely behind many of the recommendations and reviews you see online. It’s increasingly used to flood sites with fake ratings, auto-generated comments, and fraudulent listings, making it harder to tell what’s real and who to trust.
AI can create convincing text, images, audio, and video in seconds, making it harder to tell what’s authentic and what’s fabricated. Whether you’re reading an article, seeing a viral post, or getting a message from a “trusted” contact, take time to check the source and context before you react.
When in doubt, use AI-powered scam detection to scan suspicious messages and help you separate risks from reality in seconds.
AI is transforming how cybercriminals operate, making scams faster, more convincing, and harder to detect. Tools like voice cloning, deepfake generators, and AI-written messages are being used to mimic real people, forge content, and craft highly personalized attacks.
These AI scam tactics can bypass our usual defenses by sounding familiar or appearing trustworthy. But with a better understanding of how these technologies work — and what red flags to watch for — you can stay one step ahead.
Try comprehensive device security with built-in AI-powered scam detection, antivirus, and VPN access for free.
AI-driven threats don’t wait, and neither should your defenses. By acting quickly and building safe digital habits, you can make it much harder for criminals to take advantage. Simple, deliberate steps, paired with the right protection tools, can help you cut through deception and stay confidently in control.
Get more expert-backed tips for staying secure online.
Want more?
Follow us for all the latest news, tips, and updates.