Phishing scams are rising—Norton leads in stopping them

Imagine this scenario. You’re skimming through your email inbox when you see a message claiming to be from your bank. The subject line reads, “Important Security Alert – Take Action Now.” Clicking the email, you’re directed to a website that looks like your bank’s, asking you to verify your account information. Unknowingly, you’ve just handed over your personal credentials to cybercriminals.

This is a classic phishing scam. Cybercriminals have advanced the art of impersonation, figuring out how to make phishing scams more sophisticated and more convincing. Before you consider tossing your smartphone into the nearest lake, take a deep breath. Norton is here to help you stay safe.

And don’t just take our word for it. AV-Comparatives recently announced their quarterly Phishing Comparatives, and Norton ranked highest among both security products and browsers. But what sets Norton apart? Let’s dive in.

What is phishing and why should you care?

At its core, phishing is a sneaky scheme designed to trick you into revealing sensitive information, like passwords, credit card numbers, or social security details. Phishing messages often masquerade as communication from a trusted source, such as your bank, a popular retailer, or even a government agency.

Cybercriminals cast their phishing “nets” wide, using various tactics to reel in unsuspecting victims. These include:

• Emails: Among the most common, phishing emails often appear urgent to pressure recipients into acting quickly.
• Fake websites: These sites mimic legitimate ones, luring victims into entering sensitive information.
• Social media messages: A popular pick among scammers, cybercriminals take advantage of informal communication.
• Text message phishing (smishing): Yes, even your text messages aren’t safe.

And the problem is only getting worse—advanced phishing attacks have surged by 341% in recent years. This is where Norton comes in.

Why Norton is your anti-phishing hero

Norton isn’t just an antivirus—it’s your all-in-one security suite. When it comes to phishing, Norton stands at the forefront of safeguarding you. Here’s how:

1. Advanced anti-phishing technology

Norton security software packs a powerful punch, particularly with its anti-phishing tools. It scans incoming emails and websites in real time, spotting phishing attempts before you do. Think of it as your personal early-warning system, screaming “SCAM!” while you sip your morning coffee.

Need a second opinion? Simply upload a suspicious text, email, or link into Norton Genie, and Genie will analyze it to let you know if it’s a scam.

2. Web protection and smart filters

Accidentally clicked on a link in a suspicious email? Don’t sweat it just yet. Norton has smart web protection tools, which analyze the site you’ve been directed to and block it if it's flagged as untrustworthy. It stops the scam at the source.

3. Real-time threat intelligence

Norton doesn’t just rely on past data; it’s proactive, analyzing emerging phishing patterns in real time. Combining machine learning with expert analysis, Norton evolves alongside scammers, staying one step ahead of their game.

4. Dark web monitoring

If your information does get leaked (it happens), Norton’ has Dark Web Monitoring, which has you covered. It scours the shadiest corners of the web to monitor for your data, helping you act quickly to mitigate damage.

5. Easy-to-use dashboard

Phishing threats can be complicated. Your solution shouldn’t be. The user-friendly Norton dashboard empowers you to manage your security settings without needing a computer science degree.

Don’t wait until it’s too late

Phishing isn’t going anywhere anytime soon. If anything, it’s becoming alarmingly sophisticated. Whether you’re a casual social media user or someone who shops online regularly, the risks are real.

But here’s the thing—you can stay one step ahead of scammers. With Norton, you’re not just installing software. You’re equipping yourself with a safeguard against scams. Think of it as a digital moat, protecting your valuable data from increasingly cunning cyberattacks.

Stay one step ahead of phishing scams with Norton and its real-time threat intelligence, web protection, and dark web monitoring—help safeguard your personal and financial information from sophisticated cyber threats.