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Online Scams

Q&A: How do I know if clicking on those unsubscribe links is safe?

A black engaged couple comprising of a bride and groom looking at a computer while sitting on a couch indicating that they are planning their wedding and are wary of vendor fraud

June 15, 2021

Question: My email inbox is flooded. I want to unsubscribe to some of the promotions I signed up for and some I didn’t. But how can I tell the links are safe to click on?

Answer: We get it. Signing up for that email list might have seemed like a good idea in exchange for a big discount or some other perk. Now you just want the emails to stop!

Getting rid of all those pesky promotional emails is a key step toward decluttering your digital life. And if you're simply hitting "unsubscribe" on an email from a legit company, there's really no downside.

The problem is, scammers sometimes use fake emails with a phony "unsubscribe" link at the bottom. Click on the link, and you could land on a scam website or end up with spyware, or another type of malware, on your device.

So, here's what to do. If you remember signing up for the emails and you're sure they come from the actual business, go ahead and hit unsubscribe. Don't remember signing up for the emails or think the message looks fishy? Use the tools in your email program to label the message as "spam." For example, here's how to label a Gmail message as spam.

Marking the email as "spam" will send future messages from the same sender straight to your spam folder. And it will get you one step closer to your goal: a decluttered inbox.

Cyber threats have evolved, and so have we.

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Editorial note: Our articles provide educational information for you. NortonLifeLock offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about cyber safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses.

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