Online Scams

How to recognize and avoid tech support scams

March 23, 2021

Note: If you think you have been the victim of a technical support scam involving one of our products, please visit our technical support page for help.

A tech support scam is a form of fraud gaining momentum on the internet. The scam implements social engineering and fear tactics in order to get the victim to take the bait.

There are three main ways this scam is executed: via cold calls, pop-up messages, and incorrect search engine results on a Mac operating system or Windows computer.

Cold calls and fake phone calls

Technical support scammer cold calls are when an individual calls the target, claiming to be from tech support at a reputable company and stating they have found malware on the target’s computer.

The scammer will then try to get the user to install a type of remote access desktop software under the pretext of helping to remove the infestation. This would allow the attacker access to the target’s computer in order to install real malware. It can be difficult to stop scammers with security software once you grant remote access.

In addition to attempting to install malware on the target’s machine, these scammers will often ask for a fee via cryptocurrency or credit card to fix the issue. That’s one way they can steal financial information.

Pop-up warnings

Tech support pop-up warnings occur when a user is browsing the Internet.

Usually, the target is viewing a website that contains links to related content and, when the user clicks on one of those links, it will redirect them to a website hosting the pop-ups. These pop-ups can be terribly intrusive, making it difficult for the user to close the window.

The pop-ups will then display a message stating that the computer is infected with malware and offer a phone number for help with removing the malware. Often, these pop-ups will look like they come from a legitimate source, including some claiming to be related to Norton products. Tech support scammers can have many tricks up their sleeves.

Advertising, paid search, confusing search results

Fraudulent companies frequently use paid search to advertise their support services. Here’s an example of how a scam might unfold.

The Microsoft tech support scam

Scammers like to take advantage of name recognition, pretending to represent well-known software companies such Microsoft or Apple.

With the Microsoft tech support scam, a fake representative will call you, even spoofing the caller ID so it looks like the phone call really is coming from the software giant.

The scammer will walk you through the process of installing applications that allow remote access to your computer. Or, the scammer may initiate contact by displaying fake pop-up messages on your screen that trick you into calling a fraudulent ‘support’ hotline.

With both scams, the goal is to get you to pay, in the form of a one-time fee or subscription, to fix the problem.

If someone claiming to be a representative calls you, hang up. Microsoft doesn't initiate contact via phone or email messages to fix your computer issues. Microsoft also never includes phone numbers on its error and warning messages.

In fact, communication always has to be initiated by you. Visit Microsoft’s official website and follow prompts to get help if you're having device problems and to report scams.

When you download software, make sure it's only from official vendor websites or the Microsoft Store. Software from third-party sites may have been modified to support scam malware and other threats.

Technical support scam motivation

The common motives behind these tech support scams are to extort the victim to gain money as well as installing malware such as keyloggers or backdoor Trojans in order to gain access to personal information.

How to identify and avoid pop-up and cold-calling tech support scams

Here are some tips that can help.


Examine the message closely — look for obvious signs which might indicate fraud or deception, such as poor spelling and bad grammar, unprofessional imagery, and language that creates a sense of urgency.

You can also do an Internet search for the phone number or business name that is listed in the pop-up to verify its legitimacy.

There are many websites where people report scammers. If it is a scam, there will likely be an abundance of search results, often on the first page of the search, that clearly point out the scammer.

Cold-call telephone scams

You will never receive an unsolicited call from Norton Support to fix issues with your computer for money. You will only receive a call if you request it.

Most importantly, official Norton Support is always free to current subscribers.

If you do happen to get a pop-up on your computer from an official Norton product, it may look like the examples below, depending on what product you may have. Keep in mind that when the software detects a threat, it will never ask you to call support via a toll-free number.

What to do if you’ve been scammed

  • Change your passwords: to your computer, to financial institutions, to your Norton Account and to any other password-protected websites that you visit.
  • Run a Full System Scan for viruses on your computer.
  • Contact your bank to report that there has been fraud performed on your account.
  • Download and run Norton Power Eraser, a free virus and malware removal tool which uses a more intensive method to scan your computer to detect more complex threats than what some traditional antivirus programs can detect.

There are many different ways to get official Norton support

In order to make sure you are visiting the correct Norton support page, be sure to type in in the URL bar of your web browser.

You can use Norton Support: Live Chat, which is the fastest first step towards solving your issue.

There is also the Norton Forums, where you can browse through a library of Top Solutions around common problems.

Request help via Norton’s phone support.

Additionally, you can stay up-to-date on the most current threats and scams on the Norton Internet Security Center blog.

Try Norton 360 FREE 30-Day Trial* - Includes Norton Secure VPN

30 days of FREE* comprehensive antivirus, device security and online privacy with Norton Secure VPN.

Join today. Cancel anytime.

*Terms Apply

Editorial note: Our articles provide educational information for you. NortonLifeLock offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about cyber safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses.

Copyright © 2021 NortonLifeLock Inc. All rights reserved. NortonLifeLock, the NortonLifeLock Logo, the Checkmark Logo, Norton, LifeLock, and the LockMan Logo are trademarks or registered trademarks of NortonLifeLock Inc. or its affiliates in the United States and other countries. Firefox is a trademark of Mozilla Foundation. Android, Google Chrome, Google Play and the Google Play logo are trademarks of Google, LLC. Mac, iPhone, iPad, Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Alexa and all related logos are trademarks of, Inc. or its affiliates. Microsoft and the Window logo are trademarks of Microsoft Corporation in the U.S. and other countries. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Other names may be trademarks of their respective owners.

No one can prevent all identity theft or cybercrime.  Not all products, services and features are available on all devices or operating systems. System requirement information on

*Important Subscription, Pricing and Offer Details:

  • The price quoted today may include an introductory offer. After that, your membership will automatically renew and be billed at the applicable monthly or annual renewal price found here.
  • You can cancel your subscription at or by contacting Member Services & Support. For more details, please visit the Refund Policy.
  • Your subscription may include product, service and /or protection updates and features may be added, modified or removed subject to the acceptance of the Customer Agreement.

The number of supported devices allowed under your plan are primarily for personal or household use only. Not for commercial use. If you have issues adding a device, please contact Member Services & Support.

§ Dark Web Monitoring in Norton 360 plans defaults to monitor your email address only. Please login to the portal to review if you can add additional information for monitoring purposes.