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12 Instagram scams to know and avoid in 2024

A family on a laptop reading about how to avoid Instagram scams.

Scammers will exploit almost any platform to dupe victims, and Instagram is no exception. Many of their ploys follow a well-known formula, so check out this guide to learn more about Instagram scams and how to spot, report, and avoid them. Then, get Norton 360 Deluxe for powerful scam protection to help you block and avoid online threats.

For many, Instagram is the go-to app for entertainment and connecting with others. Whether you use it to keep up with your college friends or to kill time watching cat videos, the app has it all. 

Unfortunately, Instagram has more than just eye-catching pictures and entertaining videos. In fact, cybercriminals are instead using the app to trick people online, using different types of scams. 

So, you may be wondering, “What kind of scams are on Instagram?” To help answer this question, we’ve compiled a list of the 12 most common Instagram scams to know, including:

  1. Influencer scams
  2. Phishing scams
  3. Fake job scams
  4. Music promotion scams
  5. Sponsorship scams
  6. Lottery and giveaway scams
  7. Crypto scams
  8. Romance scams
  9. Investment scams
  10. Fake product scams
  11. Paid subscription scams
  12. Blackmail scams

To learn more about each of these Instagram scams and how to spot, report, and avoid them, continue reading this comprehensive guide.

12 types of Instagram scams

Since Instagram was founded in 2010, mobile scammers have come up with numerous ways to trick its users. From seemingly lucrative investment opportunities to fake job offers, there are many ways a scammer may appear in your direct messaging inbox. Here are a dozen known Instagram scams to avoid today.

1. Influencer scams

On Instagram, not all influencers are created equal. While there are plenty of legitimate influencers on the app, some of them are fake accounts designed to deceive you.

Characteristics of Instagram influencer scams include:  

  • Accounts with a high number of fake followers and likes
  • Profiles with racy profile pictures
  • Promotion of investment opportunities or financial services 

In some cases, it’s possible that the account was once real and has been hijacked by scammers on Instagram to fool others.

2. Phishing scams

In a phishing scam, you may receive a pressing direct message (DM) or email prompting you to take action before your Instagram account is “suspended.” In the message, a scammer will pose as an official Instagram customer service account and try to convince you that your account is in danger.  

Common traits of a phishing scam include: 

  • Warnings that your account is in danger
  • Requests to give up personal information including your username and password
  • Alerts that you need to verify “suspicious activity” 

By engaging with an Instagram phishing message, it may allow them to take over your account, steal your data, or blackmail you for money. To avoid this, it’s important to never give up any information to an account you’re unsure about. And remember, Instagram will never DM you about your account, and you can view official Instagram emails in your Settings.

3. Fake job scams

A graphic showcases a direct message promoting a fake job posting, a common Instagram scam.

With many people losing their jobs during the pandemic, scammers looked to take advantage of the situation by  promoting fake job postings on Instagram.

Fake job scams often feature: 

  • Messages from fake recruiters
  • Links to phony job applications
  • Requests for your personal information 

Once you’ve given the so-called recruiter your information, they may use it to steal  your identity, drain your financial accounts, or take over your Instagram profile.

4. Music promotion scams

If you share music on Instagram, you may be subject to music promotion scams. Compared to other scams, music promotion scams are much more specific and may only apply to musicians.  

Characteristics of a music promotion scam include:

  • DMs from fake music promotion accounts
  • Requests for money in exchange for a promotional post
  • Claims that they can help increase your music streams 

In some cases, these accounts will have a high number of followers, views, and likes. While it may seem like thousands of people are hearing your music, they are usually bot accounts, and the Instagram views will not translate into new listeners on streaming platforms.

5. Sponsorship scams

Sometimes referred to as Instagram ambassador scams, fake sponsorship scams also use fake or hacked accounts. Although, instead of posing as an influencer, these accounts pretend to be legitimate brands. 

Traits of a sponsorship scam include:

  • DMs from fake brand accounts
  • Offers to pay you for advertisements
  • Requests for your personal information
  • Opportunities to sign up as an ambassador 

In some schemes, you may even be promised a free or discounted trip, often for an in-person meeting or photoshoot. In reality, these situations are fake and used to steal your personal and financial information.

6. Lottery and giveaway scams

A graphic showcases a direct message promoting a fake giveaway, a common Instagram scam.

Another common scheme on Instagram are fake lottery and giveaway scams. These scams are designed specifically to steal your information and convince you that you've won a prize or contest.  

Lottery and giveaway scams often include:

  • DMs congratulating you on your prize
  • Requests for your personal information to claim your winnings
  • Links redirecting you to unsafe websites

In some Instagram giveaway scams, scammers will hijack a real account or impersonate someone that is running a legitimate giveaway. Because of this, it's important to always be cautious and never share any personal information with someone you're unsure of.

7. Crypto scams

These days, it's almost impossible to browse the web without hearing about cryptocurrency. Unfortunately, scammers have taken advantage of crypto’s increasing popularity to scam Instagram users. 

Traits of an Instagram crypto scam include:

  • DMs from accounts claiming they can make you rich
  • Requests for payment
  • Requests for personal information

In these Instagram DM scams, you’ll likely lose your entire investment and may even have your Instagram account hacked and used to scam your friends.

8. Romance scams

Sometimes described as catfishing, romance scams may leave you and your account exposed to hackers. These scams can be frustrating, often causing emotional and financial pain.  

Common traits of Instagram romance scams include:

When running romance scams on Instagram, scammers may use elaborate lies and social engineering tactics to manipulate you for your money and personal information.

9. Investment scams

A graphic showcases a direct message promoting a fake investment opportunity, a common Instagram scam.

Similar to crypto Instagram scams, many scammers target those who may need some extra money with fake investment opportunities. Because of this, it’s best to be cautious of any cash flipping or get-rich-quick schemes.  

Characteristics of Instagram investment scams include:

  • DMs from people appearing to live a lavish lifestyle
  • Promises of wealth and financial success
  • Requests for an initial investment, often using mobile payment apps

Once the Instagram scammer has your initial investment, you’ll likely never hear from them again, and they’ll continue trying to do this to others. 

10. Fake product scams

Unfortunately, fake product and online shopping scams are common on Instagram. These scam Instagram  accounts often have many followers, making them seem more legitimate. 

Fake product scams often include:

  • Posts and advertisements promoting fake products
  • Links to sketchy websites
  • Requests for personal information to complete the purchase

Once you’ve given the scammers your personal information, you may lose access to your Instagram account, receive a knock-off version of the item you ordered, or even worse, have your identity stolen.

11. Paid subscription scams

Another scam to watch out for is paid subscription scams. In these scams, you may be offered access to genuine subscription services at a discounted price. 

Paid subscription scams often include:

  • Accounts promoting lifetime or discounted access to subscription services
  • Links to fraudulent copycat websites
  • Requests for payment and personal information 

In most cases, these scams promote popular subscription services like Netflix, Spotify, and Xbox Live. To be safe, never sign up for a subscription service anywhere other than the service’s official website.

12. Blackmail scams

In some Instagram hacking scams, scammers may try to blackmail you as a form of harassment or for financial gain. 

Traits of Instagram blackmailing scams often include:

  • Threats to release private information
  • Requests for payment
  • Claims that a hacker might have access to your files 

When it comes to blackmailing scams, the hacker might not even have any of the information they claim they do, and instead are trying to scare you into meeting their demands.

How to spot a scammer on Instagram: 13 warning signs

A graphic lists 13 Instagram scam warning signs to help you stay safe online.

Even though there are different types of social media scams, there are common red flags that many of them share.  Keep an eye out for these Instagram scam warning signs: 

  1. They ask you for money
  2. They tell you you’ve won a contest or prize
  3. They claim they can make you money quickly
  4. They ask you to apply for a job
  5. They move the conversation outside of Instagram
  6. They send you a link to an unsafe website
  7. They claim they need your help in an emergency situation
  8. They offer you an investment opportunity
  9. They offer you a discount on popular items or services
  10. They try to sell you gift cards
  11. They send messages with spelling and grammar mistakes
  12. They claim to represent a company but are not a verified account
  13. They ask for your personal information

If you come across any combination of these warning signs, don’t worry, because there are steps you can take to  stop the scammer in their tracks. Continue reading to learn what to do if you run into a scam on Instagram.

What to do if you get scammed on Instagram

Now that you know exactly what to look for when identifying scams, you may be wondering what to do if  someone scams you on Instagram. To keep you and your Instagram account safe, follow these steps: 

  1. Don’t respond or click any links: Whenever you receive Instagram scam messages, it's best to avoid responding or clicking any links.
  2. Block the account: To block someone on Instagram, click on their profile, tap the three-dot icon at the top right of your screen, and select “Block.”
  3. Report the account: To report the account, follow the same steps as above, but select “Report.” Once  you’ve selected “Report,” follow the on-screen instructions to help inform Instagram of the specifics of the  scam. 

By following these steps, not only will you protect yourself, but you can also help Instagram stop these accounts  from scamming anybody else.

How to avoid Instagram scams: 9 cybersecurity tips

A graphic lists nine steps to help avoid Instagram scams online.

Now that you’re equipped with the knowledge of how to report a scammer on Instagram, you might want to know how you can avoid them altogether. To reduce your chances of getting scammed, follow these nine cybersecurity tips:

  1. Use common sense: If someone pitches you a deal that seems too good to be true, it most likely is. Always be  cautious and use common sense when interacting with others on Instagram.
  2. Enable two-factor authentication (2FA): Using 2FA can help prevent anybody else from getting into your 
    Instagram account, even if they get access to your password.
  3. Look for the verification check mark: If an account reaches out to you claiming to be an influencer or brand account, look for the blue verification check mark by their name. If they don’t have that, they are likely a scam account.
  4. Avoid linking your Instagram to third-party apps: In some cases, third-party apps may ask for access to
    your Instagram account. Before saying yes, be sure to do your own research and see if the app is legitimate, as some apps could be harvesting and selling your data.
  5. Make your account private: Keeping your Instagram account private will only allow users you approve to  view your account. You can do this by tapping “Settings,” selecting “Privacy,” and then turning on the  Private Account feature.
  6. Use strong passwords: To keep your Instagram account as safe as possible, it’s important to create a  strong password. This can help prevent Instagram frauds from taking over your account using password spraying or other tactics.
  7. Never click on suspicious links: In many cases, Instagram scammers may try to lead you to a malicious website. To avoid this, never click on any links you’re unsure of.
  8. Only shop from verified accounts: Since Instagram added its shopping feature, many businesses have begun advertising and selling products online. Unfortunately, scammers are pretending to do the  same. To be safe, only buy from accounts that are verified with a blue check mark.
  9. Use an antivirus app: For an extra layer of protection, you can install an antivirus app on your mobile  device. This can help protect your phone from mobile threats, including virusesmalware, and spyware.

By following these tips, you can scroll through Instagram without having to worry about dealing with any scams.  To protect yourself further, be sure to keep your personal information safe and use caution when sharing on social  media.

Cyber threats have evolved, and so have we.

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Clare Stouffer
  • Clare Stouffer
  • Gen employee
Clare Stouffer, a Gen employee, is a writer and editor for the company’s blogs. She covers various topics in cybersecurity.

Editorial note: Our articles provide educational information for you. Our offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about Cyber Safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses. The Norton and LifeLock brands are part of Gen Digital Inc. 


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