Who Do Consumers Trust to Protect their Personal Information and Data Online?
Globally, consumers expect government to bear the most responsibility for protecting personal information, despite a general lack of trust and confidence in them to do so.
Fewer consumers trust government than smart device manufacturers, financial institutions, internet service providers and retailers/online shopping sites when it comes to managing and protecting their personal information, and less than half (44%) believe their government is doing enough when it comes to data privacy and protecting personal information. Yet, more consumers believe that government should be held most responsible in doing so than the companies collecting the information or the individuals supplying it.
Consumers fault companies for not doing enough to protect personal information, making privacy policies vague and difficult to understand, and not providing choices.
Much like the sentiments around government, less than half of consumers (43%) believe that companies are doing enough when it comes to data privacy and protecting personal information. And with regards to privacy policies, nearly all consumers (95%) admit they don’t always read them, most of whom say it’s because they are too confusing (73%) or they feel they have no choice but to accept them in order to use an app or service (78%).